1, 2, 3 — Not It — Tee CC1717

“1, 2, 3 — Not It” brings back the kind of humor that didn’t need much explanation. Quick reactions, childhood rules, and the small moments that somehow stayed funny long after growing up. It’s playful, familiar, and instantly understood by the people who grew up saying it.

It’s the kind of phrase you wear when you want something lighthearted and easygoing without trying too hard. A little nostalgic, a little clever, and simple enough to make people smile.

You already know how this works.

We prioritize comfort, quality, and inclusive sizing—because kindness should fit everyone.

If you’re looking for a thick, structured tee that’s also super soft and breathable—look no further! The unisex garment-dyed heavyweight t-shirt ticks all the boxes and is made of 100% ring-spun cotton. The regular t-shirt style will complement most looks and fit you to a tee.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

Size guide